Case Study: WAVE achieves faster app launch and improved operational efficiency with Branch Professional Services

Fintech Wave Accelerates Time to Launch With Branch Professional Services

Wave, a financial services and software company in Canada and the U.S., wanted to drive more users from its website to its mobile app while also improving attribution for paid marketing. To launch its app acquisition efforts faster and better measure mobile app acquisition costs, Wave turned to Branch and its Professional Services team.

Branch implemented Journeys smart banners, Branch Universal Email, and Branch Universal Ads to support web-to-app conversions, deep linking, and ad measurement. The rollout went live in just two months after kickoff, helping Wave increase operational efficiency, improve campaign optimization, and accelerate time to launch with Branch.

WAVE

Chris Johnston

Senior Marketing Operations Manager