Case Study: Addison Lee achieves 75% faster sign-up time and 95% onboarding completion with Branch

Europe's Largest Car Service Improves App Onboarding and Gets Results

Addison Lee, Europe’s largest passenger car service and an early booking-app pioneer, faced a 2016 mobile onboarding problem: while many users downloaded the app, most abandoned the signup and didn’t convert to paying customers. The team needed to remove friction in the sign-up flow—especially for business users coming from marketing emails—to capture more of the demand their product already generated.

By using Branch deep links to pass users’ personal details (name, phone, email) through the install and prefill sign-up fields, Addison Lee eliminated manual data entry and streamlined onboarding. The result was a 75% reduction in time to sign up (a 3x faster process) and a 95% completion rate for users who started the new flow, versus a cited industry average of 50%.

Addison Lee

Elliot Sochall

Senior Mobile Product Manager