Case Study: Etsy achieves higher app downloads and buyer engagement with Branch

Etsy Amplifies App Adoption and Elevates the User Experience With Branch

Etsy, the online marketplace for artisans and vintage goods, wanted to boost mobile app acquisition and retention across web and email without disrupting the shopping experience. To solve this, Etsy used Branch deferred links, deep links, Quick Links, and smart web banners to guide users to the app at relevant moments in their journey.

With Branch, Etsy ran targeted prompts for app downloads, push notifications, email-to-app experiences, and Journeys banners that encouraged app opens. The result was a significant increase in app downloads and conversion rates, plus a higher average number of listings viewed, improving both engagement and user experience.

Etsy

Dolff Hanke

Senior Product Manager