Case Study: END. achieves 44% revenue growth with Branch

END.’s Web-to-App Strategy Transforms Traffic Into 44% Revenue Growth

END., a retail and e-commerce brand founded in 2005, wanted to grow its app and e-commerce business by guiding traffic from channels like TikTok, Google Ads, Instagram, and organic search into its app. The team needed a simple deep linking solution to improve customer experience, clarify attribution, and avoid missing app conversion opportunities.

Using Branch and its Journeys web-to-app smart banners, END. created personalized banners across the mobile site, product pages, post-purchase pages, and campaign landing pages to drive users into the app. Branch helped END. increase installs by 105% and boost quarter-over-quarter revenue by 44% in FY24 Q1, while also accounting for 44% of all purchases that quarter.

END.

Sab Jhitta

Senior Product Designer