Case Study: Adobe Spark achieves a 95% increase in conversions and improved mobile activation with Branch

Deep Links Spark a Better Mobile Experience

Adobe Spark, Adobe’s free graphic-design app, struggled to convert visitors from SEO landing pages into engaged app users because links dropped people onto the app home screen instead of the relevant editor or template. That disjointed cross-channel experience made it hard to map customer journeys, measure lifetime value, and optimize marketing spend, leading to lost conversions and frustrated new users.

By integrating Branch deep links (via Adobe Experience Cloud), Spark delivered users straight from landing pages into the correct in-app editor, preserved context across channels, and improved attribution through Adobe Analytics. The result: a 95% lift in conversions to a second published project, a 44% increase in users creating their first project, plus 17% and 16% increases in first- and second-project publishing respectively — higher activation, retention, and better-informed marketing investment.

Adobe Spark

Thibault Imbert

Former Head of Growth