Case Study: cure.fit achieves improved mobile discoverability and engagement (46.6% of installs) with Branch

Crafting User Experiences for Enhanced Discoverability & Engagement on Mobile

cure.fit is a health and fitness platform offering fitness, yoga, healthy meals, mental well‑being and primary care. When the COVID‑19 lockdown shifted most activity to mobile, the team needed to prevent broken user experiences, maintain discoverability and keep users engaged with in‑app fitness programs — even as installs briefly dipped.

cure.fit implemented Branch’s linking and attribution tools to deep‑link ads, social posts, referrals and QR codes straight into relevant in‑app content, and used personalized push messaging to boost engagement. The approach restored growth—installs rebounded strongly—and for a two‑month period starting August 2020, 46.6% of all app installs were driven by Branch‑powered digital experiences.

cure.fit

Vivek Dwivedi

Growth Lead