Case Study: Nubank achieves higher conversions and ROAS with Branch

Branch unlocked attribution and deep linking for Nubank’s paid campaigns, resulting in better business decisions, higher conversions, and increased ROAS

Nubank, one of the world’s largest digital banking platforms, wanted to improve the ROI of its paid media campaigns and understand which channels drove the best ROAS. Because its mobile web signup flow was lengthy, the team needed a way to send users directly into the app and unlock better attribution and deep linking for its campaigns using Branch.

Branch implemented its mobile measurement partner solution with a seamless SDK integration, enabling Nubank to route users into the app, simplify registration, and test multiple ad networks more effectively. As a result, Nubank improved conversion rates, lowered drop-off, doubled down on its highest-performing network, and increased ROAS while gaining accurate performance data for internal dashboards.

Nubank

João Ribeiro

Growth Marketing | Martech & Infra