Case Study: Bloom & Wild doubles in-app first-purchase conversions and boosts LTV with Branch Journeys

Bloom & Wild Delivers Optimal App Experiences to Blossoming Users

Bloom & Wild is a mobile-first florist that built iOS and Android apps to let customers order flowers quickly on the go. Their challenge was to drive app adoption from mobile web visitors—avoiding expensive paid acquisition—because app users convert more and have higher lifetime value.

They implemented Branch’s Journeys web-to-app banners and deep links, using audience segmentation to target only non-app users, A/B testing and a WYSIWYG editor to optimize creatives, and passing coupon codes into the app for a seamless experience. The result: in‑app first purchases doubled almost immediately, increasing engagement and LTV while letting marketing run campaigns without developer support.

Bloom & Wild

Jim Warren

Marketing Director