Case Study: Baazi Games boosts installs, DAUs, and conversions with Branch

Baazi Games Uses Mobile Measurement and Deep Links To Boost Their Growth With Branch

Baazi Games, a leading Indian online gaming company behind PokerBaazi, BalleBaazi, and CardBaazi, needed a more precise way to track attribution across its multi-channel user acquisition campaigns. Before Branch, the team relied on separate tools like Google Analytics but lacked the granular cross-app, cross-platform visibility needed to make better spending decisions and improve ROI.

Baazi Games implemented Branch as both a deep linking solution and mobile measurement partner (MMP) to improve user journeys and capture accurate attribution across paid, owned, and earned channels. With Branch, the company routed users to relevant in-app content, measured email and OTT campaign performance, and identified top-performing channels like Facebook; the results included a 25% increase in quality installs YoY, 50% growth in DAUs, and a 1.5x increase in conversion volumes, making Branch a source of truth for attribution.

Baazi Games

Jaskaran Singh

AVP Growth