Case Study: 9Now achieves 3X trackable conversions and 35% more app installs with Branch

Australia’s largest locally owned media company drives 3X conversions with Branch for Video Streaming Platform, 9Now

9Now, the premium streaming service for Australia’s largest locally owned broadcaster with over 13 million signed-in users, needed a way to measure and scale paid marketing across the full user journey—from ad to App Store to in-app video play. The team couldn’t connect in-app activity to ad performance, making CPA optimization and audience scaling difficult and leaving mobile acquisition effectively a black box.

By partnering with Branch to implement deep links and Universal Ads (integrated with 2,000+ ad partners), 9Now could reliably route users into specific shows and scientifically test channels and creatives. The result: a 3X increase in trackable conversions, a 35% lift in app installs, a reduction from previously spending up to 140% more per conversion, higher ad impressions and revenue, and a 50% share of minutes consumed among BVOD competitors—unlocking scalable, measurable mobile growth.

9Now

Jason Elk

Head of Digital Performance Marketing