Case Study: APUS achieves 66% of its paid installs with Branch's Universal Ads

APUS Uses Branch’s Universal Ads to Drive 66% Of Its Paid Installs

APUS Group, a Beijing-based maker of Android apps with nearly 500 million users worldwide, relied heavily on Google and Facebook paid ads but faced rising cost-per-install and the need to drive higher-quality installs on a tighter budget while ensuring accurate attribution and deduplication across networks.

By adopting Branch’s Universal Ads for deep linking and WebHook-based matching, APUS delivered seamless user experiences (opening the app if installed or sending users to the store) and achieved precise install attribution. The partnership drove hundreds of thousands of attributed installs per month, with Branch referring 66% of paid installs, processed billions of events, and produced cross-platform installs that are ~1.5x more likely to be retained at 30 days—improving ROI and reporting.

APUS

Juan Luo

Vice President