Case Study: Apna (India’s leading employment platform) achieves 73% increase in new users with Branch’s mobile linking & measurement platform

Apna drives 73% increase in new users using Branch & connects users with hyperlocal opportunities

Apna is one of India’s leading employment and professional networking platforms with 26 million users, an app-centric growth strategy, and a mission to connect people with hyperlocal job opportunities. As they scaled user acquisition across social, mobile web, and desktop channels, Apna struggled to provide seamless cross-channel app experiences and obtain unbiased, accurate attribution for paid campaigns.

Apna implemented Branch’s mobile linking platform for deep links across social posts, web banners and referrals, and used Branch as a mobile measurement partner plus fraud-detection to de-duplicate conversions and protect ad spend. The result: a 73% year‑over‑year increase in new users (Q1–Q3 2021 vs Q1–Q3 2022), 4.7× growth in app engagement, reduced conversion friction and abandonment, and improved ROAS and campaign visibility.

Apna

Rahul Deorah

Head of Marketing