Case Study: Ancestry triples app engagement with Branch’s Universal Email

Ancestry triples app engagement with Branch’s Universal Email

Ancestry, a genealogy company, struggled to measure the effectiveness of its email campaigns and drive app user retention and acquisition. They partnered with Branch to gain actionable insights into user behavior and improve the overall experience for their mobile app users.

Branch implemented its Universal Email product to create a personalized journey from email to app. This solution tailored call-to-action buttons based on whether a user already had the app, directing them to either download or explore it. As a result, Ancestry saw a 44% increase in app opens, a 50% increase in U.S. app downloads, and a 3x increase in engagement with the featured app functionalities.

Ancestry