Case Study: Airbnb achieves a 19% increase in app install rate with Branch

Airbnb boosts mobile app install rate by 19% using Branch’s powerful linking infrastructure

Airbnb, the global marketplace for accommodations and experiences, needed to make mobile a core growth channel because app users convert up to 6x more often than mobile web users. Facing a low 1% mobile web conversion and the technical burden of building a linking infrastructure that worked across every device and platform, Airbnb sought a reliable way to send users directly to in-app content without losing context through installs.

By integrating Branch deep links across channels—desktop “Text‑Me‑The‑App,” mobile web banners, email, paid ads, social, and in‑app sharing—Airbnb preserved user context through installs and simplified link management. The result: a 19% increase in app install rate, 3.5 million app downloads in the first six months, higher in‑app conversions, and widespread internal adoption of the Branch dashboard.

Airbnb