Case Study: A+E Networks achieves 78% lower cost per performance and 76% lower cost per optimization with Branch

A+E Networks Optimizes Campaign Performance and Measurement Efforts with Branch and Horizon Media

A+E Networks, the global media company behind A&E, The HISTORY Channel and Lifetime, needed better visibility into OTT ad performance on platforms like Amazon Fire TV. An attribution gap prevented the team from accurately tracking ad spend and downstream engagement events, limiting their ability to optimize campaigns mid-flight and measure true ROI.

A+E implemented the Branch Amazon Fire SDK and Branch’s Amazon Ad Partner solution and used Branch’s suite (Journeys, Universal Ads, Universal Email) while Horizon Media launched and optimized the Fire TV campaigns. This setup enabled reliable downstream event tracking and live campaign optimization, driving a 78% reduction in cost per performance and a 76% reduction in cost per optimization over six weeks.

A+E Networks

Jen Taylor

Vice President Director of Digital Audience Development