Case Study: Leading Gaming App Group achieves 91% MAU growth and 3x conversions with Branch

A Leading Gaming App Drives User Acquisition and Increases Engagement with Branch

A pioneering India-based online skill‑gaming group that started as a garage startup and now serves over 15 million players faced rising paid acquisition costs and fragmented attribution across dozens of affiliates and ad networks (including Facebook). They needed a single, reliable measurement partner to attribute installs accurately, improve campaign efficiency, and drive higher-quality installs on a tighter budget.

By implementing Branch’s Universal Ads and Data Feeds (including deep linking and an export API to their in‑house database), the company scaled campaigns across 50+ partners and tied down-funnel events to the correct sources. The result: 91% growth in MAUs, a 20% reduction in CPA, and a 3x increase in conversions, with more accurate attribution and better-performing paid campaigns.