Case Study: 6thStreet achieves 20% higher average order value with Branch Journeys

6thStreet Partners with Branch to Optimize the Web-to-App User Experience and Sees a 20% Higher AOV with Journeys

6thStreet is an omnichannel fashion eCommerce destination serving the GCC that launched iOS and Android apps to improve digital experience and lifetime value. With mobile web making up about 20% of monthly traffic, 6thStreet faced a gap in converting mobile web visitors into app users and lacked a systematic way to drive web-to-app adoption.

6thStreet deployed Branch Journeys — a customizable banner on mobile web pages that deep-links users to the app (or to the App Store if not installed) and can be segmented by user journey. In the initial launch (Feb–Apr 2021), Journeys accounted for 6% of in-app purchases, 7% of in-app revenue, and delivered a 20% higher average order value compared with users from paid ads.

6thStreet

Ankit Bansal

Head of Digital Marketing - eCommerce