Case Study: University of Alabama at Birmingham achieves streamlined shift scheduling and improved team communication with Branch

University of Alabama at Birmingham - Customer Case Study

The University of Alabama at Birmingham’s Hill Student Center — a 160,000-square-foot hub that serves up to 5,000 people daily — faced chaotic, paper-based scheduling for room setups, events, and a rotating student workforce. Building manager Zack Sanford and his team needed reliable tools for shift swaps, time-off, availability, and urgent communication, so they implemented Branch’s Branch Messenger platform.

Branch delivered a suite of features (Shift Swap, Time-Off Requests, Schedule Reminders, Availability, Instant and Group Messaging) that let staff swap shifts instantly, let managers adjust monthly schedules quickly, and enabled fast troubleshooting of urgent issues (for example, diagnosing AV problems remotely). The result was smoother, less error-prone scheduling that helped employees like Zack balance work and school — Branch made shift swapping “a lot more flawless” for the Hill Center team.

The University of Alabama at Birmingham

Zack Sanford

Building Manager