Case Study: Taco Bell achieves higher employee engagement and productivity with Branch

Taco Bell - Customer Case Study

Taco Bell General Manager Tim Harmon uses Branch Messenger from Branch to track shift changes and motivate his team. He needed a better way to organize schedules, chats and employee recognition after finding GroupMe too jumbled, and wanted a tool that delivered timely, visible feedback and kept staff engaged.

Branch delivered an organized app with separate tabs for schedules and chats, an activity feed for broadcasting customer surveys and team results, and real‑time commenting for on-the-spot recognition. As a result, Branch helped Taco Bell boost employee engagement and productivity—team members interact more, request weekly features, give positive feedback publicly, and managers report improved morale and easier district onboarding.

Taco Bell

Tim Harmon

General Manager