Case Study: Planet Fitness cuts manager stress and streamlines team communication with Branch

Planet Fitness - Customer Case Study

Planet Fitness faced a communication problem common in retail franchise groups: managers like Nate Rovenolt were spending too much time calling employees individually to share simple updates. To solve this, Nate adopted Branch Messenger (Enterprise), using its Activity Feed and group chat features to streamline day‑to‑day communications.

Using Branch, Planet Fitness implemented broadcast messaging, group chats, and in‑app shift trade actions that let managers monitor activity and respond quickly without phone calls. The result was faster information flow, more employee interaction and camaraderie, fewer one‑off calls, and a clear reduction in manager stress thanks to Branch’s centralized, easy‑to‑use tools.

Planet Fitness

Nate Rovenolt

Tech Manager