Case Study: NGP Management boosts recruiting and retention with Branch

NGP Management boosts recruiting with Branch as 13% of new hires cite EWA

NGP Management, a franchise group operating over 100 Dunkin' locations, sought a competitive recruiting edge in the tight post-pandemic labor market. Their challenge was twofold: they needed to replace outdated paper payroll checks with digital direct deposit and offer employees a sought-after benefit like earned wage access (EWA). They turned to Branch for a combined solution.

Branch provided a fee-free platform for digital direct deposit and EWA, which was implemented with a thorough in-person rollout. The solution significantly aided recruitment, with 13% of new hires citing EWA as a reason for joining. Importantly, it boosted retention, as employees using Branch picked up more hours on average. Branch also helped unbanked employees by providing a primary financial account. The vendor’s supportive service further minimized administrative burdens for NGP Management.

NGP Management

Chrissy Etheridge

Talent Acquisition Specialist, Dunkin' Franchises, NGP Management