Case Study: McDonald's achieves streamlined employee scheduling and improved staff communication with Branch

McDonald's - Customer Case Study

McDonald’s (one Grand Rapids location) faced fast-paced workforce challenges—paper schedules, frequent manager phone calls to track down employees, and difficulty covering shifts. Branch provided its Branch Messenger app and features (Shift Swap, Time-Off Requests, Schedule Reminders, Pay Calculator, Instant & Group Messaging) to bring employee self-service and scheduling to staff mobile devices.

With Branch, employees now view schedules, swap shifts, request time off, and message managers from their phones, removing paper schedules and cutting disruptive calls. McDonald’s managers report easier, faster shift coverage, clearer visibility into who’s working when, and stronger team engagement thanks to Branch.

McDonald's

Julie Bostwick

Guest Services Manager