Case Study: Starbucks achieves seamless mobile-first ordering and personalized customer experiences with Branch

How Starbucks Uses Branch to Deliver an Experience

Starbucks, the global coffee retailer serving millions weekly and employing hundreds of thousands, faced persistent hourly-staff scheduling challenges: handwritten schedules, printed spreadsheets and time-consuming call trees made shift coverage and communication unreliable. To modernize frontline operations, Starbucks adopted Branch’s Branch Messenger scheduling platform to give partners a mobile-first way to see, claim and manage shifts.

Using Branch, managers can post available shifts, send reminders, communicate updates and let employees browse future schedules and track wages from their phones. The switch to Branch eliminated the old paper-and-phone processes, improved shift visibility and responsiveness, and gave partners faster access to schedules—employees describe the tool as “a lifesaver,” freeing them to focus more on customer service.

Starbucks

Howard Schultz

Chief Executive Officer