Branch
30 Case Studies
A Branch Case Study
Border Foods, a large Taco Bell franchise with over 5,000 team members across nearly 200 restaurants, faced a costly, time-consuming reliance on paper checks—about 70% of employees were paid by check, incurring printing, courier and cashing fees and creating operational and COVID-19-related challenges. To introduce digital pay and a financial-wellness benefit, Border Foods selected Branch to replace paper checks and offer faster, safer pay options.
Branch implemented a fee-free checking account, debit card, digital wallet and direct deposit setup plus an auto-budgeting tool, with high-touch support to rapidly onboard employees. In just 30 days Branch’s solution drove a 36% reduction in paper check usage, an 83% increase in direct deposit adoption, produced $5,500 in savings per pay cycle, and led three stores to eliminate paper checks entirely.