Case Study: Best Buy achieves reduced turnover and increased sales with Branch

How Best Buy’s Bet on ‘Employee First’ Helped Engineer a Turnaround

Best Buy faced a corporate turnaround challenge driven by high retail turnover, outdated training and scheduling systems, and the need to boost employee engagement to improve customer experience. As part of a multi-year effort to reengineer how stores train and retain staff, Best Buy adopted digital tools including Branch’s Branch Messenger app to modernize scheduling, shift swaps and frontline communication.

Branch’s platform gave associates reminders, easy shift-swapping, peer communication and wage tracking on their own devices, helping reduce missed shifts, improve scheduling patterns and lift morale. Those frontline gains fit into Best Buy’s broader analytics-driven strategy — the company found even a 0.1% engagement increase can equate to roughly $100,000 more annual income for a store — and Branch’s tools played a measurable role in improving attendance, shift coverage and overall engagement.

Best Buy

Shari Rossow

Vice President, Retail Operations