Case Study: 7‑Eleven achieves streamlined frontline operations and faster shift management with Branch

How 7-Eleven is Conquering Digital

7‑Eleven, the global convenience‑store leader, faced a frontline staffing challenge: busy, high‑traffic stores and paper‑based schedules made it hard for employees and managers to keep shifts covered and lines moving. To modernize hourly operations, 7‑Eleven turned to Branch to give employees mobile access to scheduling and communications.

Branch implemented employee self‑service tools — including shift swapping, partial shift coverage, secure messaging, and schedule alerts with calendar reminders — across numerous 7‑Eleven locations. The result was faster, more efficient scheduling, improved coverage during rushes, and higher employee satisfaction as staff receive notifications, can swap shifts on their phones, and avoid unnecessary trips back to the store. Branch’s deployment made schedule visibility and communication substantially more reliable for 7‑Eleven’s frontline teams.

7-Eleven

Gurmeet Singh

Chief Digital Officer (CDO) and Chief Information Officer (CIO)