Case Study: Ajmal Perfumes boosts omnichannel sales and loyalty with Brainvire’s Odoo CRM, Odoo POS, and SAP ERP integration

Ajmal Perfumes goes live with 250+ Odoo POS locations using Brainvire

Ajmal Perfumes, a leading manufacturer and retailer of oil-based perfumes, faced a software bottleneck with its legacy ERP and POS systems that could not scale beyond 500 users, hindering its growth and expansion into B2B markets. The company engaged vendor Brainvire to implement a new, integrated solution to overcome these constraints and support a personalized omnichannel experience.

Brainvire implemented an integrated ecosystem where SAP ERP, Odoo CRM, and Odoo POS continually communicate. The solution included a customized loyalty program within Odoo POS and replaced the previous CRM with Odoo CRM for targeted marketing automation. This allowed Ajmal Perfumes to unify its processes onto a single platform, gaining valuable real-time data and enhancing overall efficiency across its 180+ global retail locations.

Ajmal Perfumes