Case Study: Masco achieves stronger Microsoft 365 Copilot adoption with BrainStorm Inc.

Masco uses BrainStorm to successfully launch Microsoft 365 Copilot, improving adoption and reducing rollout friction

Masco, a global leader in home improvement and building products, faced significant challenges in rolling out Microsoft 365 Copilot. Their employees were uncertain about the new AI tool, and the company had a history of low adoption rates for new software. With limited internal resources, Masco needed an effective way to train its 300 pilot users and overcome resistance to change. They engaged with vendor BrainStorm Inc. to address these onboarding and training hurdles.

BrainStorm Inc. implemented its Microsoft 365 Copilot Pack, a platform offering personalized training campaigns. The solution provided tailored learning journeys with videos and adaptive workflows that responded to user behavior. This led to highly positive user feedback, a solid foundational knowledge of Copilot, and high engagement with the training content. Measurable impacts included a significant reduction in IT support tickets and thousands of interactions with the learning materials, which helped Masco successfully integrate Copilot and consider a broader rollout.

Masco