Case Study: Fishbowl cuts customer onboarding time with BrainStorm

How Fishbowl, a leading ERP platform, increases client retention by 14 points using BrainStorm

Fishbowl, a leading ERP system for inventory management, faced a significant challenge with a lengthy, manual customer onboarding process that could last over 90 days. This complexity led to a high volume of support calls and delayed the time it took for new clients to realize value from their software. To address this, they partnered with vendor BrainStorm Inc. to implement a new training solution.

By implementing BrainStorm's flexible LMS and its Flow Builder tool, Fishbowl created a highly tailored and automated onboarding experience. This solution included personalized learning paths and triggered communications based on user behavior. The results were substantial: a 62% reduction in onboarding time, 57% of users being onboarded without human involvement, and a 51% reduction in support calls. BrainStorm's solution also contributed to a 14-point increase in logo retention and significantly higher customer satisfaction scores.

Fishbowl

Peter Osberg

Chief Executive Officer