Case Study: Zacatrus! achieves 33% sales increase and 16% conversion uplift with BrainSINS

Zacatrus! - Customer Case Study

Zacatrus! turned to BrainSINS to improve the customer experience on their online board game store, with the goals of better navigation and personalized discovery of lesser‑known titles. BrainSINS implemented its Product Recommendations and eMail Retargeting to help shoppers find games tailored to their interests and differentiate Zacatrus! from competitors.

BrainSINS integrated recommendation blocks on product pages (related games and similar games), added cross‑selling on the cart page, and deployed a two‑step abandoned cart email flow (1 hour and 1 day). The result: a 16% increase in overall conversion, recovery of 24% of abandoned carts, a 33% sales uplift and a 1,200% ROI.

Zacatrus!