Case Study: TradeInn achieves 50% turnover increase with BrainSINS personalization

TradeInn Increases its Turnover by 50%

TradeInn, a Catalan group of eight specialist sports e‑stores selling internationally, faced the challenge of scaling sales and competing with global eCommerce players across multiple languages and product lines. To strengthen conversion and personalization across its sites, TradeInn partnered with BrainSINS as its recommendation and personalization supplier.

BrainSINS deployed on-site product recommendations (personalized homepage blocks, bestseller blocks, alternative and complementary product widgets on product pages, and category-page re-ranking) to deliver a tailored shopping experience. That personalization strategy helped TradeInn accelerate growth — the company reported €7M in H1 2012 and expected €16M for 2012 (about +30% vs. 2011; headline-cited growth up to 50%) — with BrainSINS credited for enabling quicker implementation of tactics that boosted turnover and international sales.

Tradeinn

David Martín

Tradeinn