Case Study: MotherCare achieves 12% sales lift and 8% conversion uplift with BrainSINS Product Recommendations

MotherCare - Customer Case Study

MotherCare turned to BrainSINS to lift conversion on its Spanish online store. Although traffic was strong from organic search and branding campaigns, the ecommerce team identified opportunities to boost overall conversion and average order value—particularly on product pages—so BrainSINS proposed using its Product Recommendations solution.

BrainSINS implemented a product-page recommendations block combining alternative products, cross-sells and top-sellers to help customers find complements and substitutes. The solution drove measurable results: an 8% increase in conversion, a 12% rise in sales and a 610% ROI for MotherCare.

Mothercare