Case Study: Miró achieves 16% sales increase, 10% conversion uplift and 550% ROI with BrainSINS

Miró - Customer Case Study

Miró, a leading Spanish electronics and home appliances retailer with more than 100 stores, faced high online traffic but lower-than-desired conversion rates after launching its e‑commerce site. To maximize the value of that traffic and improve the purchase funnel, Miró engaged BrainSINS to analyze their store and identify opportunities to help customers discover relevant products and recover abandoned carts.

BrainSINS implemented its Product Recommendations and E‑Mail Retargeting Solutions—adding personalized recommendations on home and category pages, cross-selling and alternative products on product pages, cross-selling on the cart page, and a two-step email cart recovery flow (1 hour and 24 hours). The campaign drove measurable impact for Miró: a 16% sales increase, a 10% conversion uplift, and a 550% ROI.

Miró