Case Study: Forum Sport achieves 31% sales increase, 18% conversion uplift and 950% ROI with BrainSINS E‑Commerce Personalization

Forum Sport - Customer Case Study

Forum Sport, a large sports retailer in Spain with more than 50 stores and part of Eroski Group, faced the challenge of proving the value of a new online channel while better understanding customer preferences and behavior. Forum Sport engaged BrainSINS to help increase online sales, improve conversion rates, and gather insights during their transition from offline to online selling.

BrainSINS implemented its full E‑Commerce Personalization suite—Product Recommendations, E‑Mail Retargeting and Behavioral Targeting—adding personalized recommendations on home and category pages, cross‑selling on product pages, a two‑step abandoned cart email flow (1 hour and 24 hours), and behavioral targeting rules for micro‑conversions. The BrainSINS solution drove a 31% sales increase, an 18% uplift in conversion rate and delivered a 950% ROI.

Forum Sport