Case Study: Tetley Harris achieves 1100% pipeline growth with Sugar and BrainSell Technologies

How They Increased their Pipeline by 1,100% with SugarCRM

Tetley Harris, a major North American private-label tea manufacturer, faced significant sales challenges due to an outdated system reliant on cumbersome spreadsheets. With their sales team struggling to track opportunities and engage with customers efficiently, they required a modern CRM solution. They partnered with the vendor BrainSell to implement SugarCRM, seeking a user-friendly platform that would help organize their pipeline and free up the sales team to focus on selling.

BrainSell implemented the flexible and intuitive SugarCRM platform, which integrated seamlessly with Outlook and was simple enough for the entire team to adopt quickly. The solution provided by BrainSell enabled Tetley Harris to dramatically increase its number of tracked accounts and opportunities. The results were substantial, with the sales pipeline growing by 1100% and the team progressing from working on just over 100 leads to actively engaging with more than 1,200 accounts.

Tetley Harris

Trevor McSwain

Regional Sales Manager