Case Study: CSI engages channel partners with a festive web portal from Brainiac Media

CSI boosts partner engagement with Brainiac Media in a 12-day Christmas campaign

Brainiac Media was contracted by CSI, an IBM Platinum Business Partner and Managed Service Provider, to support their Christmas marketing campaign. The challenge was to engage CSI's channel partners during the festive season with a digital experience that was both entertaining and informative about their products and services.

The solution involved Brainiac Media customizing their seasonal marketing software to develop a dedicated, Christmas-themed web portal. This portal featured an interactive quiz and video content designed to attract and inform resellers. The campaign resulted in 400 registrations, with partners watching videos and taking quizzes.

CSI