Case Study: Boustead International Heater Ltd (BIH) improves website user experience and lead generation with Brainiac Media’s WordPress redesign

Boustead International Heater Ltd boosts enquiries with Brainiac Media’s 3-click website redesign

Boustead International Heater Ltd (BIH), a world-leading designer of industrial heating equipment, needed to modernize its outdated website. The existing site was difficult to navigate, making it hard for users to find key information, and it was not optimized for search engines. BIH engaged Brainiac Media for a comprehensive website redesign and brand refresh to improve the user journey and meet its customers' needs.

Brainiac Media redesigned the website with a modern, metallic-inspired aesthetic and, most importantly, a focus on user experience (UX), ensuring key information was accessible within three clicks. They migrated the site from Joomla to a bespoke WordPress framework, allowing for easy content management. The new site incorporated lead capture forms, which resulted in a measurable upturn in sales enquiries thanks to the improved usability and navigation provided by Brainiac Media.

Boustead International Heater Ltd (BIH)