Case Study: Stratcom improves website usability and conversion with Brainhub's UX Audit

Stratcom improves UX with Brainhub’s 100-page audit report

Brainhub was engaged by STRATCOM, a B2B strategy consulting company, to conduct a UX audit of their new website. The client's challenge was that their previous site had a confusing design and structure, which hindered their ability to reach potential customers and generate leads. Their clear goals for the new site were to achieve higher search engine rankings, increase their user conversion rate, and attract more customers.

Brainhub implemented a solution that began with a comprehensive Discovery Workshop to understand the business and its users, followed by a heuristic usability evaluation of the website prototype. The vendor delivered a detailed 100-page report that provided a roadmap for improvements, including a list of usability issues, explanations of their impact, and specific suggestions for A/B testing. The result gave STRATCOM valuable insights and a data-driven strategy to enhance their site's usability, conversion, and user satisfaction.

STRATCOM