Case Study: National Geographic improves subscription management time-to-market with Brainhub

National Geographic boosts subscription revenue 30% with Brainhub

Brainhub partnered with National Geographic to address the challenge of modernizing the legacy subscription management system for their over 6 million users. The goal was to reinvent the platform to improve accessibility, connect it with a custom ERP, and handle extensive technical debt.

The solution implemented by Brainhub was a completely reinvented magazine subscription system built on a scalable tech stack including React and Node.js. By starting with a clean slate and designing a modern, user-friendly interface, Brainhub delivered the project within the estimated five months. The results were significant, with National Geographic seeing a 21% monthly increase in new users and over 30% growth in revenue just one month after release.

National Geographic