Brainhub
28 Case Studies
A Brainhub Case Study
Motivato, an early-stage fitness startup, sought to build a cross-device sports platform that provided highly personalized running plans and motivated users through gamification. Their challenge was to design and accurate system that people would actually use, one that could adapt to a user's progress and preferences. Brainhub was engaged to tackle this challenge.
Brainhub designed and built a solution consisting of a web app for planning and a mobile app for workouts. The system integrated with GPS trackers and fitness databases to automatically create and adjust training plans. By developing these MVPs, Brainhub helped Motivato successfully verify its market potential, which led to the startup winning the backing of four investors.