Case Study: Madpaws achieves 636% ROI in 5 months with Brainfish

How Madpaws saw 636% ROI within 5 months

Madpaws, Australia's top online pet-sitting community, faced an overwhelming increase in customer inquiries that threatened service levels as its user base rapidly expanded. To avoid the high cost and long onboarding time of hiring additional support agents, the company turned to the Brainfish AI Help Center platform for a more efficient solution.

Brainfish implemented a custom, AI-powered Help Center that integrated with Madpaws' existing Zendesk content. This solution successfully deflected 80% of self-service queries, resolved over 30,000 customer inquiries within four months, and led to a 22% decrease in inbound ticket volume. The implementation by Brainfish delivered a 636% return on investment, eliminating the need to hire several new agents and allowing Madpaws to scale its customer service efficiently.

Madpaws

Justus Hammer

CEO & Co-Founder