Case Study: Circular saves 20% of support hours with Brainfish

Circular saved 20% of team support hours per week

Circular, a Singapore-Australian tech subscription service, faced a challenge managing a surge in customer support inquiries during a period of rapid growth. Their support team was overwhelmed, with each query taking an average of 20 minutes to resolve. They turned to Brainfish and its AI Help Center platform to find a more efficient way to handle the increasing volume without sacrificing service quality.

Brainfish implemented its AI-powered Help Center, which was customized to integrate with Circular's existing Freshdesk support tools. The solution automated a significant number of inquiries, drastically reducing the average resolution time. This resulted in a 20% weekly reduction in support hours, saving the company 2,112 hours per year and delivering a 275.17% return on investment, allowing Circular to maintain excellent customer service while continuing to grow.

Circular

Jack Low

Senior Customer Operations Executive