Case Study: Invitae achieves 300%+ Add-to-Cart growth with BrainDo's localized paid media strategy

Invitae increases Latin American add-to-cart actions by 300% with BrainDo

Invitae, a leading biotechnology company providing genetic testing services, sought to raise its international brand awareness but found employing international marketing services to be cost-prohibitive. They engaged the vendor BrainDo to develop a unified and efficient digital media plan for all its international markets.

BrainDo conducted exhaustive market research and implemented a localized strategy using paid search and paid social media tactics. This data-driven approach resulted in a 300% increase in Add-to-Cart actions and a 720% quarter-over-quarter increase in Impressions in key Latin American markets, achieving a $0.67 Cost per Conversion. BrainDo's solution significantly grew international brand awareness and delivered a high volume of qualified leads.

Invitae