Case Study: AIG Travel boosts customer engagement with video marketing from Brafton Inc.

They are a One-Stop Shop In Providing Expertise

AIG turned to Brafton Inc. for content marketing strategy and video production to create high-quality video assets and find new ways to maximize engagement with customers. The insurer needed a reliable partner to produce consistent content that stayed on-brand and boosted customer interaction.

Brafton Inc.’s Video Marketing team provided content creation, strategy and brand-compliant video services over a five-year engagement, supplying tools, options and guidelines that enabled AIG to scale its video efforts. Those high‑quality videos helped drive results for AIG by improving customer engagement and supporting the company’s broader communications goals.

AIG

Claire Weber

Communications Manager