Case Study: Sunrise Senior Living achieves 34% SEO traffic increase and doubles social conversions with Brafton Inc.

Sunrise Senior Living Builds Authority & Leads With Brafton Web & Social Content

Sunrise Senior Living, a national assisted‑living operator, needed a smarter online voice to strengthen brand authority, grow SEO traffic, engage seniors and caregivers on social channels, and convert site visitors into leads. To supply fresh editorial copy, social publishing and analytics-driven strategy, the Sunrise marketing team partnered with Brafton Inc., using Brafton’s web and social content and social marketing services.

Brafton Inc. implemented a daily, SEO‑driven editorial calendar plus daily posts across Facebook, Twitter, Pinterest and Google+, guided by real‑time social insights and content analytics. The program delivered clear gains: “assisted living” core SEO traffic rose 34.48% in six months, new site visits increased ~15.43% year‑over‑year, visits via social referral grew 1,044.86%, social conversions doubled (100% lift), average visit duration rose ~10.44%, and a menu page inspired by blog content converted 268% above average.

Sunrise Senior Living

Vanessa Stephenson

Online Marketing Associate