Case Study: Daniels Trading achieves 65% lift in social conversions with Brafton Inc.

Social Marketing Gives Daniels Trading 65 Percent Lift in Social Conversions

Daniels Trading, a commodities futures firm new to social media and operating in a heavily regulated space, enlisted Brafton Inc. for social marketing and content services to build credibility, engage new audiences, and safely expand its online presence.

Brafton Inc. implemented automated newsfeed distribution plus customized, interactive content across Twitter, Facebook and Google+, using trending hashtags and proactive engagement. Within a year Daniels Trading doubled social traffic, gained more than 2,000 Twitter followers, saw website conversions rise roughly 180% and assisted social conversions increase about 65.85%, along with higher webinar enrollments and information requests — establishing stronger brand authority and lead activity.

Daniels Trading

Adam Nicholson

Vice President Of Marketing