Case Study: Faronics achieves significant traffic and engagement growth with Brafton Inc.

Responsive Content Strategy For Traffic & Engagement

Faronics, a tech innovation company that manages multi‑user computing environments for nearly 30,000 customers and over 8 million licenses worldwide, needed a strategic content program to showcase expertise and drive organic leads. Lacking in‑house bandwidth to produce consistent, SEO‑optimized content, Heather Magee sought a content marketing partner and engaged Brafton Inc. for a content strategy, editorial team and SEO consultancy.

Brafton Inc. developed a custom content strategy — including daily blog production across six topic buckets, keyword guidance, social integration and ongoing SEO consultancy — and supplied a dedicated editorial team to execute it. As a result, Faronics saw measurable gains: non‑brand organic traffic rose 17% (Sept 1–Dec 4, 2012 vs. prior period), blog pageviews increased 93%, overall visitors grew 76% across the quarter, Brafton content viewership climbed 24% month‑over‑month in November, organic blog readership rose 81%, and about 98 goal completions were recorded in November 2012.

Faronics

Heather Magee

Public Relations And Communications Specialist