Case Study: Proofpoint achieves rapid market expansion and increased web traffic with Brafton Inc.'s content marketing

Proofpoint Breaks Niche Boundaries With Brafton Content Marketing

Proofpoint, a security-as-a-service vendor, needed a scalable way to communicate product authority and generate leads but lacked the internal writing resources to do so. To solve that gap, Proofpoint engaged Brafton Inc. for content marketing services to produce high-quality, niche technical content at scale.

Brafton Inc. delivered customized, conversion-focused articles and daily original content plus ongoing consultancy to boost traffic and conversions. Within months Proofpoint established a presence in new markets, drove visitors back to its site, and grew social reach (north of 2,500 followers on the main Twitter account), all while keeping the program cost effective and easy to manage.

Proofpoint

Keith Crosley

Director of Market Development