Case Study: Pregnancy Magazine achieves scalable daily content and improved SEO with Brafton Inc.

Pregnancy Magazine’s - Customer Case Study

Pregnancy Magazine’s, led by publisher Paul Banas, needed a content partner that could deliver fresh, daily content plus strategic guidance on SEO and audience voice without adding to his workload. Brafton Inc. was chosen to provide content marketing services — including content creation, SEO consulting, editorial support and later social media services — to maintain distinct tones for different readerships and keep a steady stream of short-form articles.

Brafton Inc. implemented a collaborative, evolving creative brief and staffed writers and editors to produce and automatically stream regular articles, repurpose content across the magazine, newsletters and social, and provide tailored reporting. The long-running partnership allowed Pregnancy Magazine’s to publish a high cadence of pieces it couldn’t produce internally, improve SEO and audience targeting, and drive measurable engagement (for example, a social post reached 1,035 people), while Brafton continued to refine strategy and social distribution.

Pregnancy Magazine’s

Paul Banas

Pregnancy Magazine’s