Case Study: Longevity & Stem Cell Centres achieves a 1,100% increase in calls and 426% greater efficiency with Brafton Inc.

Ppc Management Leads To More Calls, More Efficiency

Longevity & Stem Cell Centres, a Houston-based restorative medicine provider, relied on inbound calls to book appointments but was getting too many unqualified leads and very high acquisition costs from Dynamic Search Google AdWords — a six-month pre-engagement cost per call of $263. To generate more phone calls more efficiently, the clinic engaged Brafton Inc. for PPC and Google AdWords campaign management.

Brafton Inc. implemented geo-targeting by Houston zip codes, long-tail keywords, call-only mobile ads, diversified messaging by treatment and location, and a new CTA to schedule consultations. The results were dramatic: a 1,100% monthly increase in calls, 426% greater efficiency, cost per call dropped from $263 to $50, paid-ad call rate rose from 0.03% to 6.2% (a 20,566% improvement), and Houston-specific searches delivered 25% of the new calls.

Longevity & Stem Cell Centres

Gurney F. Pearsall, Jr

Co-Founder